The pricing for new members is set at $109 USD, with an additional charge of $69 per extra person. The payment process begins only after a friendly video call or an in-person meeting has been conducted to ensure a suitable fit between the healthcare provider and the member. Upon mutual agreement to proceed, the payment is processed, and members are provided with a link to a secure, HIPAA-compliant communication app called Spruce for direct and private conversations with their healthcare provider. Additionally, there's a Family Discount available where the 5th and 6th person are added for free. This model is designed to be more affordable compared to traditional health insurance, aiming to provide a high level of care at a reasonable cost.